Developing an original content series
Developing an original content series for AEW
AEW 3-Count was one of those projects where everything just clicked.
It was fast, collaborative, a little chaotic at times, and exactly the kind of work I love doing.
The idea was simple: create a weekly series for AEW that kept fans engaged between matches. Something that lived in the world of wrestling, but also expanded it; covering storylines, highlighting standout moments, and building excitement for what was coming next.
Each week started the same way: a conversation with the AEW team. What mattered right now? Who was having a moment? What should fans be paying attention to? From there, we’d shape the episode.
I worked with my co-writer, Taylor Robison, to turn those conversations into scripts that felt fast, fun, and true to the audience. The structure stayed consistent with an opener, three segments, and a closing bit. It had to feel social, punchy, and in on the joke, because wrestling fans are some of the most self-aware and engaged audiences out there.
Parris Rose hosted the series, and a big part of my role was helping shape how it all came to life on screen. We’d review scripts together, talk through delivery, and build a rhythm that felt natural to her voice. On set, I directed, making sure we kept the energy up while still hitting everything we needed.
From there, it moved into post. I oversaw edits, worked through client notes, and looked for ways to make each episode tighter than the last. That was always the goal, not just to make something good, but to make it better every week.
Visually, the series leaned into what makes wrestling great: bold graphics, strong music, and a sense of humor that doesn’t take itself too seriously. We knew what it was, and we had fun with it.
We made ten episodes total, and by the end, it felt like we had built something with a real rhythm to it. Something that could keep going.
That’s the kind of work I keep coming back to; building original series, finding the voice, shaping the format, and creating something that people actually want to watch week after week.
