Producer

Creative Producer & Storyteller

Sports & Entertainment

I love crafting compelling stories that connect with audiences to brands on a meaningful level. With a foundation in producing, directing, and writing, I enjoy every aspect of the creative process, from the initial brainstorming session to the final polish in post-production. Specializing in sports and entertainment, I have produced content for live events, social stunts, and scripted content that captivates audiences from award season to playoff season and everything in between.

I am passionate about storytelling and am inspired by the creatives I get to work with every day. I bring a distinct perspective to every project, with a background that also includes photography and comedy writing. My goal is to create stories that resonate with larger audiences and build connections that last.

SUMMARY

Key Skills:

  • Integrated Campaign Management

  • Creative Ideation & Strategy

  • Multi-Platform Content Production

  • Budgeting & Resource Allocation

  • Live Events & Social Stunts

  • Original Content Development

  • Post-Production Process Management

One of my favorite projects

Campaign Type: Integrated Launch Activation | Experiential + Social + Digital

The Goal: Get People Talking
Build awareness, promote engagement, and drive tune-in for the season premiere of Poker Face, Rian Johnson’s murder-mystery series starring Natasha Lyonne, by connecting audiences directly with the show’s lead character in a playful, interactive way.

My Role: Writer and Producer
To start, I wrote the hotline script, voiced by Natasha Lyonne, that channeled her character’s sharp, distinctive humor and became the heart of the campaign. Then I wrote the script logic for the SMS text line, where I had to anticipate a wide range of user inputs. This was a particularly fun challenge because I had to design dynamic redirects to keep the experience on-brand and engaging.
After scripting, I led production on a retro-inspired infomercial promoting the hotline, which we loved so much that it was used on Peacock TV, in addition to social channels.

Results: People Talked.
Thousands of fan interactions through both call-in and SMS experiences. It was awesome. Earned organic media coverage praising the activation's creativity and humor. And one of the most personally rewarding projects of my career, hearing my original script directly performed by Natasha Lyonne.

Bullshit Hotline | Writer + Producer

Experience

Chime x Cooper Flagg

Role: Producer
Creative Agency: STN Digital

Worked with the team at Chime to plan and execute multiple social-first videos in a short time with Cooper Flagg. We made sure all the concepts linked Cooper and Chime in an organic way so every post paid off. That’s money.

Corona x Josh Allen

Role: Producer
Creative Agency: STN Digital

When Josh Allen was attending the American Century Championship on behalf of Corona, we stepped in to provide on-site content capture. We followed Josh on the course, capturing social games, interviews, and letting a GoPro run on his golf cart to eavesdrop on what he really talks about in between swings.

Poker Face Bullshit Hotline

Role: Writer, Producer
Creative Agency: STN Digital

When Charlie Cale calls bullshit, we say, “Call Charlie.”
To promote Peacock’s new show, Poker Face, we created the Bullshit Hotline, a cheeky call-in experience that let fans hear directly from Charlie Cale while uncovering a few hidden Easter eggs along the way. I wrote the hotline script voiced by Natasha Lyonne and wrote/produced the infomercial that aired on Peacock TV to help drive calls. The campaign was a large, 360 campaign that gained organic media through SYFY, Mashable, and Collider.

Securing the bag Docuseries

Role: Writer
Creative Agency: STN Digital

We partnered with Warner Bros. Discovery to develop Securing the Bag, a docuseries exploring NIL and the new opportunities it’s created for Black college athletes. I co-wrote the scripts with Taylor Robison and supported the series through production. Securing the Bag went on to become a Shorty Award finalist for Documentary Short.

tiktok at super bowl lvii

Role: Photographer
Creative Agency: STN Digital

We partnered with TikTok to capture fast-turnaround photos for live coverage at the Super Bowl Media Center in 2023. I photographed athletes, creators, and cultural figures, including Gary Vee, Zane Lowe, Cooper Kupp, Emmanuel Acho, and Deion Sanders, contributing to content that pulled in over 6.5M views after its initial posting.

CMA AWARDS Social

Role: Producer, Photographer
Creative Agency: STN Digital

STN Digital has a long-standing relationship with CMA, and I’ve supported CMA’s on-site social coverage for four of the last five years, working with a small team to develop and execute red carpet activations, winner’s booth content, and talent-driven social pieces to boost awareness and tune-in. I also helped guide the creative vision for the sets, shaping the look and feel of the red carpet and winner’s booth. Proud to say I captured some incredible photos during sound check and rehearsal as well.

SAG AWARDS Social

Role: Producer
Creative Agency: STN Digital

I supported on-site social activations for the SAG Awards in 2021, 2022, and 2024, helping develop and execute content at the Silver Carpet and winner’s booth. I also helped shape the vision and creative direction for the set design for those first two years, ensuring each space reflected the energy of the event while supporting seamless content capture.

AEW Awards

Role: Producer, Writer
Creative Agency: STN Digital

One of my favorites. I supported production for AEW’s first-ever award in 2021 and returned in 2022 to take a larger role, writing and producing the second show which saw over 40K views within the first hour on YouTube. We handled everything from trophies and hosting cards to scripting and production notes for presenters, both on-site and filming remotely.

SNAPDRAGON STADIUM

Role: Photographer, Producer
Creative Agency: STN Digital

I led production for on-site content capture for Snapdragon Stadium’s social channels, helping craft the narrative around the stadium’s build and grand opening through social content and photography. I documented the venue throughout construction and into its first season of operation, with my images featured in Forbes in August 2022.

AEW 3-Count

Role: Writer, Producer, Director
Creative Agency: STN Digital

I led production, co-wrote scripts, and directed AEW’s weekly recap series, AEW 3-Count, produced for TikTok, IGTV, and Facebook. The series highlighted key moments from each week’s programming while keeping the energy and personality of AEW front and center.

THE BEST OF FRIENDS AWARDS

Role: Producer
Creative Agency: STN Digital

I helped develop and produce an interactive awards show for fans in the lead-up to Friends: The Reunion on HBO Max. Hosted by Sarah Levy, the livestream engaged viewers with fun, interactive moments and drew over 2.1 million views.

Virtual Events

Role: Producer, Project Manager
Creative Agency: STN Digital

I helped develop and execute two virtual movie premieres; Promising Young Woman and The United States vs. Billie Holiday. The virtual premiere was created as a way to allow premieres to go forward during the peak of COVID-19. Each event featured a custom microsite with two-factor authentication for secure viewing, a post-premiere Q&A with the cast, and an AR filter to drive engagement and awareness.

Producer / Writer

Editing

Music Videos

 

Promo Videos

 

from the blog